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| Location: |
New York, NY United States |
| Position Type: |
Full Time |
| Post Date: |
04/17/2024 |
| Expire Date: |
06/16/2024 |
| Job Categories: |
Information Technology |
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Senior Solutions Marketing Manager
We are seeking a dynamic, highly driven, and creative individual to join the MAXIMUS Federal Marketing Team. As a Senior Account-Based Marketing Manager, you’ll own the strategy, execution, and optimization of 1:1 ABM initiatives that drive awareness, engagement, and expansion into key target accounts. This person will work closely with the Federal Sales/Business Development Team to ensure alignment of efforts to support near-term opportunities and long-term growth strategies. This person will have access to top martech tools available to help you build, execute and measure programs. If you’re a strategic marketer who is passionate about ABM and the Federal market, we’d love to hear from you!
Position will work primarily remote in Washington DC area. Must be available to attend periodic meetings in Maximus McLean VA office.
Essential Duties & Responsibilities:
• Plan, create and execute highly targeted Account Based Marketing (ABM) strategies and programs to drive sales pipeline and advance sales opportunities for engaged target accounts, leveraging multiple channels including email, web, digital advertising, events, webinars and social
• Leverage target account data to create and execute account specific marketing strategies for top agencies. Develop account specific messaging, programs and plays that will effectively drive demand, account engagement and accelerate the sales cycle
• Collaborate with Sales/Business Development leaders on selected 1:1 account marketing strategies. Leverage activity and intent data to optimize programs and plays for targeted marketing. Monitor, track and report on engagement on accounts across programs and provide recommendations based on results
• Develop a channel component of ABM campaigns to leverage the joint brand position for joint solutions
• Ensure brand compliance in all marketing materials and communications for the Company
• Partner with corporate marketing on company initiatives to support the Federal business
• Strong understanding of digital marketing and audience acquisition strategies as applied to campaign development and management
• Perform other duties as assigned by leadership
• Ensure timely deployment of initiatives and campaigns by managing stakeholders, partners, budget, timelines, and processes
Requirements & Qualifications:
• Minimum of 7 years of related experience, specifically marketing that supports technology and digital offerings for federal government programs, 2 years focused on Account Based Marketing
• BA/BS degree (marketing or business preferred)
• Deep experience marketing into enterprise and Federal government accounts, working closely with sales organization
• Experience working with Salesforce, ABM tools and marketing automation tools (Hubspot, Pardot, Marketo)
• Exceptional writing and editing skills
• Very strong organizational skills, with the ability to prioritize multiple projects and communicate statuses with stakeholders
• Ability to lead in cross functional team environment
• Ability to think creatively and develop and apply new approaches, programs and techniques.
• Strong problem-solving skills, ability to drive strategy, act on your feet and make critical decisions
• Solid track record interfacing with internal and external constituents.
• Ability to manage vendors effectively
• Expert use of Microsoft PowerPoint, Word and Excel, video collaboration tools
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| Contact Email: | jaclynortiz@maximus.com |
| Website: | https://external-maximus.icims.com/jobs/83728/senior-solutions-marketing-manager%2c-federal---remote-washington-dc-area/job?mode=viewhttps://external-maximus.icims.com/jobs/83728/senior-solutions-marketing-manager%2c-federal---remote-washington-dc-area/job?mode=view |
Company Description:
Since 1975, Maximus has operated under its founding mission of Helping Government Serve the People, enabling citizens around the globe to successfully engage with their governments at all levels and across a variety of health and human services programs. Maximus delivers innovative business process management and technology solutions that contribute to improved outcomes for citizens and higher levels of productivity, accuracy, accountability and efficiency of government-sponsored programs. With more than 30,000 employees worldwide, Maximus is a proud partner to government agencies in the United States, Australia, Canada, Saudi Arabia, Singapore and the United Kingdom. For more information, visit https://www.maximus.com.
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