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Job Details: Product Marketing Manager - San Jose

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Job Title	Product Marketing Manager - San Jose
Job Description	Product Marketing defines and delivers the industry and region-specific positioning, go-to-market programs, and sales enablement resources while working closely with their marketing peers in the creation of compelling campaigns. The Product Marketing Manager owns the success of specific products and solutions by developing creative and innovative marketing strategies that addresses key buyers' challenges and business needs. The Product Marketing Manager is the trusted advisor to the sales team and supports in-person and virtual customer and prospect engagements. He/she demonstrates Sage’s knowledge of the challenges facing core industries and how Sage’s solutions can address them. Successful candidates will have a passion for taking the complex and making it simple, and for marketing through compelling stories.
Key Responsibilities	• Define and execute the go-to-market strategy for Intacct within the US including the creation of annual marketing plans that encompass regional direction of positioning, pricing, and promotions. • In coordination with global PMM and regional marketing team, define, build, and execute impactful & innovative product launch plans that are fully synced with business and revenue goals and ensure effective and ongoing relevancy in the market to drive demand generation and pipeline. • Localize all marketing materials for global solutions, including value propositions, messaging positioning, sales enablement tools and ensure local execution is consistent with global messaging. • Partner with Product Management and Industry Marketing teams to distill key functionality and benefits into core product marketing messages • Drive Sales and Partner training in coordination with partner & sales enablement team to ensure their deep understanding of key messages. Such tools may include presentations, competitive insight, market research and co-innovation projects. • Partner with marketing to create innovative marketing campaigns, SEO, and web design to build a pipeline. • Research and lead customer engagements to assess business objectives, innovation scenarios, key improvement opportunities and other sources of significant economic value. • Partner with sales to identify new sales growth opportunities, develop account strategies, and execute sales plays. • Work with internal teams to manage local forecasts, funnels and contribute to business planning and set KPIs, tracking, testing, and optimizing for results. • Deeply understand competition in the segment and region, determining Sage’s relative positioning according to their products. • In conjunction with Industry Marketing, provide internal, regional industry insight as it relates to product development and partner recruitment. • Provide external thought leadership including speaker at events and participating in Public Relations (PR) and Analyst Relations (AR) activities. Qualifications: • Deep domain experience in ERP including cloud deployments • Super-star project management skills across multiple projects with very tight deadlines. • Experience launching new technology products to disrupt markets through innovative ideas balanced with market research. • Proven creative thinker that independently generates and executes on innovative marketing ideas. • Experience with the unique challenges that accounting software addresses in priority industries including financial services, professional services, and healthcare • Proven track record in crafting compelling positioning and thought leadership content in complex and emerging technology include cloud-based solutions • Strong communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management. • Exceptional team player with proven ability to lead through influence. • Analytical thinker that is experience managing forecasts, pricing, and promotions. Technical / professional qualifications: • ERP and/or Enterprise Software experience • Bachelor/Master’s degree or equivalent experience is required (MBA a plus) • 5+ years of product marketing experience Do you love where you work? WE do! Who is Sage? https://www.sage.com/en-us/company/careers/who-we-are/ How we make a difference: https://www.sage.com/en-us/company/sage-foundation/ Champion of Business Builders: https://www.sage.com/en-us/products/ Life at Sage: https://www.sage.com/en-us/company/careers/life-at-sage/ Our comprehensive total rewards program included: • Extended health, dental and vision coverage • On-going training and professional development • 21 days paid time off from the start • Paid 5 days to volunteer through our Sage Foundation • Matching Retirement contributions • And, so much more… #LI-ATLSD
Function	Sales
Country	United States
Office Location	San Jose
Work Place type	Remote
Advert	People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than thirty years, and people are driving our future as a great SaaS company. We’re writing our next chapter. Be part of it! Experience has taught us that when our customers thrive, we thrive. As a team, we always start with what customers need. Through the good… and more challenging times. Innovating at pace so customers can manage their finances, operations and people. Every one of us shapes our culture at Sage - doing what’s right and succeeding together, united by our commitment to each other. We encourage each other to grow in our roles, in our careers and as individuals. Follow us on our social media sites below to join in conversations about career tips, open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us at careers@sage.com for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status. EOE AA/M/F/Vet/Disability Sage Software is an Equal Opportunity Employer. We comply with the laws set forth in the Equal Employment Opportunity in The Law poster: http://1sa.ge/EjaS30kzhpR